



Welcome to PLAY – an urban hotel for explorers, restless travelers and out-of-the-box adventurers. The unusual experiences that await you here cannot be found in any travel manual. Enjoy unique, exciting apartments, designed for comfort and pleasure. Start your morning with room-service reiki, rather than a breakfast buffet. Forget shopping, find your peace during rooftop yoga,or exchange the evening tour guides for a night of escape rooms, and Michelin-star Israeli cuisine. Let yourself soak in the limitless variety of local, authentic sights, sounds, and personalities from one of the most dynamic and joyful metropolises in the world.